Is Your PPC Campaign Losing Ground?
PPC is effective – but it can be a waste of money for those who aren’t sure what their strategy is. The advertiser with the highest bid for a targeted keyword gets the most exposure. Seems simple...
View ArticleChanges to Adwords
Greenlight, a social search and marketing company, predicts that by the end of 2012, 90 percent of advertisers’ search budgets will be devoted to AdWords. Towards this goal, Google will roll out...
View ArticleClik here to view.
Conversion Rate Optimisation Tips for Ads
The need for a healthy click-through rate for your ads is obvious; what is a bit less obvious is how to get that good CTR. CTRs depend on where your ads appear and how consumers access them (for...
View ArticleClik here to view.
Structured CRO
A little A/B testing here; a little eye tracking there. Maybe you find that you’re not getting as many sales since you’ve changed the wording of your call to action; maybe you’re toying with the color...
View ArticleTop Tips for Effective PPC Campaigns
Pay-per-click campaigns can mean a big boost in sales for your company, or they can be a big source of capital loss. It all depends on the strategy used. Using these tips, you can improve your PPC...
View ArticleIs Your PPC Campaign Losing Ground?
PPC is effective – but it can be a waste of money for those who aren’t sure what their strategy is. The advertiser with the highest bid for a targeted keyword gets the most exposure. Seems simple...
View ArticleChanges to Adwords
Greenlight, a social search and marketing company, predicts that by the end of 2012, 90 percent of advertisers’ search budgets will be devoted to AdWords. Towards this goal, Google will roll out...
View ArticleClik here to view.
Conversion Rate Optimisation Tips for Ads
The need for a healthy click-through rate for your ads is obvious; what is a bit less obvious is how to get that good CTR. CTRs depend on where your ads appear and how consumers access them (for...
View ArticleClik here to view.
Structured CRO
A little A/B testing here; a little eye tracking there. Maybe you find that you’re not getting as many sales since you’ve changed the wording of your call to action; maybe you’re toying with the color...
View ArticleTop Tips for Effective PPC Campaigns
Pay-per-click campaigns can mean a big boost in sales for your company, or they can be a big source of capital loss. It all depends on the strategy used. Using these tips, you can improve your PPC...
View Article
